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Cookie Policy

How TenthMatrix uses cookies and similar technologies

  • Last updated: October 11, 2025
  • Effective: October 11, 2025

Introduction

This Cookie Policy explains how TenthMatrix ('we', 'us', or 'our') uses cookies and similar tracking technologies on our website and applications. By using our services, you consent to the use of cookies in accordance with this policy. This policy should be read together with our Privacy Policy and Terms of Service.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and provide information to website owners.

Types of Cookies by Duration

  • Session Cookies: Temporary cookies that expire when you close your browser. They help us remember what you're doing as you navigate through our site.
  • Persistent Cookies: Cookies that remain on your device for a set period or until you delete them. They help us recognize you as a returning visitor.

Types of Cookies by Source

  • First-Party Cookies: Set directly by TenthMatrix and used only by us.
  • Third-Party Cookies: Set by external services we use (analytics, advertising, social media).

Why We Use Cookies

We use cookies for several important purposes to enhance your experience and improve our services:

  • Essential Functionality: To enable core features like user authentication, session management, and secure access to our platform.
  • Performance & Analytics: To understand how visitors interact with our website, which pages are most popular, and identify technical issues.
  • Personalization: To remember your preferences, language settings, and customize content based on your interests.
  • Security: To detect and prevent fraudulent activity, protect user accounts, and ensure platform security.
  • Marketing & Advertising: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns.
  • AI Model Training: To improve our AI agents and machine learning models based on aggregated, anonymized usage patterns.

Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled.

  • Authentication Cookies: Keep you logged in and secure (e.g., ws_session, auth_token)
  • Security Cookies: Protect against CSRF attacks and unauthorized access (e.g., csrf_token, security_session)
  • Load Balancing: Ensure your requests are routed to the correct server (e.g., lb_cookie)

Duration: Session or up to 24 hours

Performance & Analytics Cookies

These cookies help us understand how visitors use our site and improve performance.

  • Google Analytics: Tracks page views, session duration, bounce rate (_ga, _gid, _gat)
  • Hotjar: Records heatmaps and user session recordings for UX improvement (_hjid, _hjSessionUser)
  • Custom Analytics: Our proprietary analytics for AI feature usage (ws_analytics, feature_usage)

Duration: Up to 2 years

Functional Cookies

These cookies enable enhanced functionality and personalization.

  • Preference Cookies: Remember your settings (language, theme, timezone)
  • Chatbot State: Maintain context in AI agent conversations (chatbot_session, conversation_id)
  • Feature Toggles: Remember which beta features you've enabled (beta_features, ui_preferences)

Duration: Up to 1 year

Marketing & Advertising Cookies

These cookies are used to track you across websites and deliver relevant advertisements.

  • Google Ads: Track conversions and retarget visitors (IDE, DSID, Conversion)
  • LinkedIn Insight Tag: Track B2B conversions (li_sugr, UserMatchHistory, bcookie)
  • Facebook Pixel: Measure ad effectiveness and create custom audiences (fr, _fbp)
  • Twitter/X Analytics: Track engagement from social media campaigns (personalization_id, guest_id)

Duration: Up to 2 years

Social Media Cookies

These cookies enable social sharing and track social media interactions.

  • LinkedIn: Share content and track engagement
  • Twitter/X: Enable tweet embedding and sharing
  • YouTube: Display embedded videos and track video views (VISITOR_INFO1_LIVE, YSC)

Duration: Varies (session to 2 years)

Third-Party Services

We use the following third-party services that may set cookies on your device:

  • Google Analytics: Web analytics (Privacy Policy: https://policies.google.com/privacy)
  • Google Ads & DoubleClick: Advertising (Opt-out: https://adssettings.google.com)
  • Hotjar: User experience analytics (Privacy: https://www.hotjar.com/legal/policies/privacy/)
  • Intercom: Customer communication (Privacy: https://www.intercom.com/legal/privacy)
  • Stripe: Payment processing (Privacy: https://stripe.com/privacy)
  • LinkedIn Insight: B2B marketing (Privacy: https://www.linkedin.com/legal/privacy-policy)
  • Facebook Pixel: Social advertising (Opt-out: https://www.facebook.com/settings?tab=ads)
  • CloudFlare: CDN and DDoS protection (Privacy: https://www.cloudflare.com/privacypolicy/)
  • AWS CloudFront: Content delivery (Privacy: https://aws.amazon.com/privacy/)
  • Sentry: Error tracking and monitoring (Privacy: https://sentry.io/privacy/)

AI Agent & Machine Learning Cookies

As an AI-powered platform, we use specific cookies to enhance AI agent functionality:

  • Conversation Context: Maintain context across AI agent interactions (conversation_id, agent_session)
  • Model Preferences: Remember which AI models you prefer (gpt4, claude, gemini preferences)
  • Training Consent: Track your consent for using interactions to improve AI models (training_opt_in)
  • Agent Personalization: Customize AI agent behavior based on your industry and use case (agent_profile)
  • Prompt History: Cache recent prompts for faster responses (prompt_cache - stored locally, not on server)

These AI-specific cookies are essential for providing personalized, context-aware AI assistance. Disabling them will significantly impact your AI experience.

Data Retention & Cookie Lifespan

Different cookies have different retention periods:

  • Session Cookies: Deleted when you close your browser
  • Authentication Cookies: Expire after 24 hours or when you log out
  • Functional Cookies: Typically stored for 1 year
  • Analytics Cookies: Usually stored for up to 2 years
  • Marketing Cookies: Can persist for up to 2 years, depending on the provider
  • You can delete all cookies at any time through your browser settings.
  • We periodically review and clean up unused cookies to minimize data storage.
  • Cookie data older than their specified retention period is automatically deleted.

Mobile Applications & SDKs

Our mobile applications use similar tracking technologies including:

  • Mobile SDKs: Firebase, Mixpanel, Amplitude for analytics
  • Advertising IDs: IDFA (iOS) and AAID (Android) for personalized ads
  • Push Notification Tokens: To send you important updates
  • Device Fingerprinting: For security and fraud prevention
  • Local Storage: To cache data and improve app performance

You can manage mobile tracking through your device settings (iOS: Settings > Privacy > Tracking; Android: Settings > Privacy > Ads).

GDPR & International Compliance

We are committed to complying with GDPR, CCPA, and other international privacy regulations:

  • Consent Management: We obtain explicit consent for non-essential cookies in EU/EEA
  • Right to Withdraw: You can withdraw cookie consent at any time
  • Data Portability: Request a copy of data collected via cookies
  • Right to Erasure: Request deletion of cookie-related data
  • CCPA Opt-Out: California residents can opt-out of cookie-based selling of personal information

To exercise your rights, contact us at privacy@tenthmatrix.com or use our Data Subject Request form.

Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. When we make significant changes, we will notify you by:

  • Updating the 'Last Updated' date at the top of this policy
  • Displaying a prominent notice on our website for 30 days
  • Sending an email notification to registered users (for material changes)
  • Requesting renewed consent if required by law

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

Contact Us About Cookies

If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:

Data Protection Officer
dpo@tenthmatrix.com
Address
TenthMatrix Ltd, 123 Tech Street, London, EC2A 4NE, United Kingdom